Mondelēz International has joined forces with Tesco to trial a low-plastic format for Cadbury Crunchie four-bar multipacks. As part of a test-and-learn initiative running until early 2026, the plastic overwrap on 1.8 million packs will be replaced with innovative stickers, cutting outer plastic by 60% per pack. Each sticker features a QR code linking shoppers to recycling and nutritional information while inviting feedback.
Joanna Dias, Mondelēz UK Sustainability Lead, said: “We’re delighted to be announcing this Cadbury Crunchie multipack trial in the UK. Reducing our packaging and the use of virgin plastic are key pillars in our global ‘Pack Light and Right’ strategy and we know that more sustainable packaging is a key concern of our consumers, which is why we are asking for their valuable feedback on the trial.”
The move also aligns with Tesco’s ongoing packaging reduction goals. James Bull, Tesco’s Head of Packaging added: “As part of our Planet Plan, Tesco is committed to reducing its packaging footprint and working with suppliers to assess the suitability of their packaging.
“This trial from Mondelēz International has the potential to drive forward change in the chocolate category, whilst supporting our mission to eliminate preventable packaging waste.”
Last year, Mondelēz announced that 300 million Cadbury sharing bars in the UK and Ireland would be wrapped in 80% certified recycled plastic using advanced recycling technology and a mass balance approach, allocating the equivalent of 600 tonnes of post-consumer recycled plastic each year, while paper-based multipack bags have been introduced across Cadbury biscuits in the UK, reducing approximately 145 tonnes of virgin plastic use.
