Rock Face, the British men’s grooming brand, is rolling into the future with its biggest move yet in sustainability.
After 18 months and countless prototypes, the firm has launched the UK’s first refillable deodorant formulated for men.
New packaging offers Rock Face’s sleekest aesthetic yet, reimagining an everyday essential with a premium, aftershave-style design. The refillable case boosts shelf appeal and taps into growing demand for elevated grooming products.
“This is what happens when scent obsessives take on sustainability,” said James Wilkinson, CEO of Rock Face.
“These products will enable men to make consumer decisions that positively impact our environment, helping them to feel good about their choices.
“We didn’t just make a refillable deodorant; we curated a product that men will actually want to refill. It looks good, smells better, and lasts longer – because the future of men’s care should be worth committing to.”
Sustainability is at the heart of the product launch, with the durable refillable case made from post-consumer recycled plastic and fully recyclable at the end of life. The natural formulas, meanwhile, deliver three district scents – Original, Power and Refined.
Rock Face’s Refillable collection is available online, and Morrisons and Tesco in store.
The case has an RRP of £8, while the refills are available to purchase for just £6.
To support the rollout, the brand will launch retail promotions in Tesco and Morrisons throughout August.
