A new film from APEAL, the Association of European Producers of Steel for Packaging, has been launched to highlight the unique preservation qualities of steel packaging.
Having recently welcomed the European Parliament’s (EP) initiative report, Resource efficiency: reducing food waste, improving food safety, APEAL is increasing its own efforts to drive improvements in managing food waste at all stages in the supply chain.
The film, which highlights the increased product shelf life and convenience of food packed in steel, forms part of a new campaign from APEAL: Less haste, save taste cut waste.
“The positive contribution of packaging as a solution to the prevention of loss and waste along the supply chain has been recognised following the EP report,” commented Alexis Van Maercke, secretary general of APEAL.
“The challenge today is to ensure this message reaches as wide an audience as possible.”
88 million tonnes of food are wasted each year in Europe (EU Fusions 2016 report). Making the right packaging choices is fundamental if the EU is to reach its commitment to halve per capita food waste at retail and consumer level by 2030.
“No other packaging material equals steel’s strength, total barrier properties or shelf life. As a result, food packed in steel retains nutrients, appearance and flavour, and is less likely to be damaged, spoiled, or unnecessarily wasted,” added Van Maercke.
The latest recycling figures from APEAL confirmed that with 77.5% recycled in 2015, steel is the most recycled packaging material in Europe.