Nestlé Confectionery’s Rowntree’s Randoms brand is kicking off its 2015 activity with a fun new Bangers and Mash instant win promotion.
Lucky consumers who find a Bangers and Mash sweet in their packet of Rowntree’s Randoms or Rowntree’s Randoms Tandems will instantly win a £500 cash prize. Each promotional pack will also contain a code inside, which consumers can input online for their chance to win sweets from across the Rowntree’s range.
What’s more, to celebrate the Bangers and Mash promotion, Rowntree’s Randoms Tandems will be launching in an impulse bag for a limited time only (RRP 51p). Therefore, the promotion will feature on both impulse and sharing bags of Rowntree’s Randoms and Rowntree’s Randoms Tandems, with stock available from 2nd February.
The Bangers and Mash promotion will be supported by a £1 million media campaign, focusing on digital and outdoor advertising and including 3,750 posters situated outside of CTNs.