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Saturday, May 25, 2024

Aunt Bessie’s to become ‘star’ of Christmas meals

Aunt Bessie’s will be adding festive spirit to Christmas dinners across the country this year with the release of new star-shaped Yorkshire Puddings.

The seasonal limited-edition products follow on from the success of the heart-shaped Yorkshire Puddings promoted for Valentines Day and Mother’s Day.

Charlotte Vause, Brand Manager at Aunt Bessie’s said: “We know that our consumers have Roast Dinners for special meal occasions, so our team have worked hard to create these new, extra special, star-shaped Yorkshire Puddings with perfect crispiness in every bite whilst still offering, convenient, easy to prepare, and ready-in-5-minutes, Yorkshires.”

To support the latest launch, even Aunt Bessie herself is dressed for the occasion, donning a Christmas hat on packaging designed by creative agency Sun Branding.

Si Inman, Creative Director at Sun Branding, said: “We wanted to make Aunt Bessie even more relatable to customers by allowing her to personally embrace the Christmas spirit this year, so we trimmed our much-loved iconic hero with a Christmas hat. We simplified the pack hierarchy and modernised Aunt Bessie herself back in 2018, so we felt the time was right to include a touch of additional fun for this festive launch.”

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