Clavis Insight, provider of online retail store analytics for brands and manufacturers, has launched Shopper Review Diagnostics, its latest eCommerce Intelligence tool, that delivers in-depth analysis of the full text of online-store consumer review content for brand owners. Clavis Insight analyses the full text of user-generated content on leading online stores such as Amazon, Walmart.com, or Target.com in the US, Tesco.com in the UK and Taobao.com in China, delivering the results within the Clavis Insight platform. The tool provides brands with full access to review content in the Clavis Insight platform for the first time. The module also includes key phrase identification, so brand owners can quickly identify ‘hot topics’ to maximize the impact of positive rating and reviews, mitigate negative user comments, while providing information to support shopper and brand marketing, and new product development.
