A new luxury tea brand, steeped in the mindful Danish concept of Hygge, recently launched in the UK. Hoogly Tea has been developed by Danish tea enthusiast and Brighton resident, Tina Gloggengieser and is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong. The blends include Around the Fire Black Tea, Baked Apple Chai, Sparkling White as well as dessert-like blends such as Chocolate Brownie and Rhubarb & Vanilla. All are available as loose leaf and in tea pyramids. RRPs range from £2.50 to £5.25.