Anti-plastic campaigning soda brand, GUNNA Drinks, has launched the UK’s first range of aluminium bottled soft drinks. With around 70 percent of soft drinks currently bottled in single use plastic (SUP), it hopes the move will be a catalyst for change in the sector. Utilising a larger, resealable 500ml format, versus a standard 330ml can, GUNNA has initially launched three immune boosting lemonades in the bottles, tapping into the burgeoning demand for functional food and drink. With aluminium being infinitely recyclable, the bottles have strong environmental credentials which when paired with their wellness proposition, align with two of the biggest consumer demands in soft drinks, creating a compelling proposition for retailers. It is estimated that an average of 35.8 million plastic bottles are used every day in the UK, with only 19.8 million recycled. Of this, only around 10 percent gets recycled in the UK, while the majority is either incinerated, goes to landfill or is sent abroad.
