Ahead of its May launch, here’s a first glimpse of the English Tea Shop refresh that’s been created by design agency Echo. The packaging features a new brand mark encompassing the word ‘organic’, a mandala design celebrating sustainable ingredients and a new teapot icon and in-pack illustrations telling the brand’s farm-to-cup story. The company sources all ingredients from small farmers, then blends and packages the end product in its own factory in Sri Lanka.
The brand targets ethically-conscious consumers looking to treat themselves or likeminded love ones. Annual sales from its UK distribution centre are expected to top £11m over the coming year.
