With the launch of several new product families at the start of the year, Arla Oy in Finland started to use Coveris’ 200g DuoSmart® Light cups for a wide range of fresh dairy products. Amongst the novelties were Arla’s flavoured and natural protein quarks, which are designed for active consumers interested in wellbeing and high protein diets. The launch was supported by a big marketing campaign, promoted by ‘Elastinen’, a famous Finnish rap artist. DuoSmart® is a paper-plastic combination.
