With the approach of Christmas markets, cookies and gifts, Primera believed it was time to give products a shiny and luxury touch holiday touch and recommends its FX400e Foil Imprinter is the perfect accessory to do it. FX400e, an optional accessory to Primera’s LX-Series Colour Label Printers, applies shiny gold and silver borders, fonts and other graphics to inkjet- or laser-printed labels.
The effect is virtually identical to traditional metallic hot-stamp technology, adding brilliant, shiny highlights to labels. Since the process is 100 per cent digital, there are no set-up charges. Virtually any design imaginable can be printed. “Adding shiny gold and silver graphics to your labels dramatically increases your visibility on the retail shelf,” said Andreas Hoffmann, Primera Europe’s managing director. “Getting noticed almost always means more sales.
This makes it easy to cost-justify adding an FX400e to your in-house label printing capabilities.” Products that can benefit from shiny metallic borders and graphics include wine, specialty and fancy foods, high-end or seasonal gift items and much more. Especially wine labels can benefit from shiny metallic borders and graphics as labels then convey luxury and elegance and therefore emphasize the high quality and value of each product. Other colours such as red, blue, green and yellow as well as clear film are available. When printed onto inkjet-printed labels, the clear film not only adds a professional, glossy finish but also makes labels virtually waterproof. Additionally, the clear film adds UV resistance to printed output, allowing longer exposure to natural and artificial light sources.
For further information please telephone +49 611 92777-0, email sales@primera.eu 
