Punchy, vivid tape dispensers and glue sticks are just two examples of an eye-catching, new product range from tesa, that’s driven by consumer insight. The company has worked extensively on product designs and colours. Consumer research identified pink and cyan blue as clear favourites and they now give a fresh look to five products. Standing out from the competition, these products have been well received by retailers and consumers alike. To boost impulse sales, the smaller products are sold in transparent boxes that would perhaps be used to sell candy.