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Monday, May 20, 2024

Baileys belts out a hit with chocolate Eurovision mic

With Eurovision looming large, Lir Chocolates has launched a limited-edition Baileys Chocolate Eurovision Microphone, as part of a long-term licence partnership it has with the Irish cream liqueur.

Crafted in the shape of a microphone from creamy milk chocolate, the product features a ‘snap off’ top design to reveal a hollow base that can be filled with a Baileys cocktail or a scoop of ice cream.

Alison Robson, Marketing Manager, Baileys Chocolate said: “In the celebration that is Eurovision, where millions join in on a shared love of music and culture, we’re confident consumers are going to enjoy our Bailey’s Chocolate offering of the Chocolate Eurovision Microphone. This innovative creation serves as more than just an indulgent treat; it embodies the essence of fun and joy that Eurovision symbolises. The competition presents the perfect opportunity to generate brand awareness through social media, PR and marketing.”

Baileys is the official partner of Eurovision. The product will be available to purchase from Ocado and selected retailers, RSP £4.

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