Bradford-based Fantastak Limited has a reputation for manufacturing market leading products, continuous innovation, and supplying glue and adhesive solutions to 55 countries around the world. The business has now launched a refreshed brand look and feel, website and begun a strategic marketing campaign to bolster its already healthy bottom-line.
In a campaign to facilitate growth and to secure a more structured platform for upcoming new products, the team at Fantastak took the decision to develop a coherent look and voice, and execute a more integrated marketing strategy that was sympathetic of the business goals. The new branding and proposition can be felt not only through external marketing activities but also internally, from product packaging redesign all the way to building signage.
The Group turnover grew by 24% in the past 12 months, with pre tax profit up 34%. The management are predicting that the brand and marketing strategy refresh will strengthen a healthy turnover forecast for 2015, forecasting a further 20% increase in growth.
For further information please visit www.fantastak.co.uk or www.fantastakretail.com