Reflex is at the forefront of the sustainable packaging movement, with solutions that are reshaping industry standards and reducing environmental impact across the board
In today’s fast-paced world, packaging is no longer just about protecting products. It is increasingly becoming a tool for innovation and sustainability. Reflex has embraced a wave of new technologies and substrates designed to meet the growing demand for sustainable and efficient solutions. From cutting-edge label technologies to environmentally conscious materials, the packaging landscape is evolving rapidly. The following exciting innovations from Reflex – Stereo Labels™, Linerless Lite™, and Reseal-it® – highlight this ongoing transformation.
Stereo Labels™: labels on BOTH sides of the liner
One of the most remarkable advancements in labelling technology is the development of Stereo Labels™ (pictured above). Labels have only ever been printed on one side of the liner, until now! Stereo Labels™ are game changing, offering significant sustainability and financial benefits.
Printing labels on both sides of the liner reduces liner waste by 50 percent and gives substantially more labels per reel which means lower storage, handling and transport costs and less liner disposal costs. Perfectly suited for the hand-applied market, Stereo Labels™ are paving the way for a more efficient and sustainable future in labelling.
Linerless Lite™: a sustainable and cost-effective solution
Another major innovation in packaging is Linerless Lite™. Traditional labels are applied to backing liner but with linerless labels, this backing is eliminated, reducing waste and promoting sustainability. Linerless Lite™ goes a step further by featuring a clear aperture which allows visibility of the pack contents.
This innovative labelling solution is particularly suited to products that are packed in trays or punnets, such as fresh produce. By reducing material usage and simplifying the packaging process, companies can lower their carbon footprint. With the plastic content being less than one percent in the whole packs, it makes the solution fully recyclable. As sustainability becomes more critical to consumers, adopting Linerless Lite ™ provides companies with a practical and environmentally responsible choice.
Reseal-it®: advanced sealing for extended freshness
The importance of product freshness and quality has never been higher, especially for food packaging. Reseal-it®, a breakthrough in sealing technology, offers an innovative solution for extending the shelf-life of products and helping to reduce food waste.
By using advanced sealing technology, it creates an airtight and tamper-proof seal that ensures freshness while protecting the product from contaminants. This is particularly crucial for perishable goods that need to stay fresh for longer periods.
Reflex’s Reseal-it® technology focuses on both preservation and convenience. With its easy-to-use sealing systems, consumers can enjoy the freshness of their products with minimal effort. For businesses, this technology ensures higher product quality, reduces spoilage, and enhances customer satisfaction. The ability to extend shelf-life has significant environmental benefits, reducing food waste and supporting sustainable consumption.
A path forward: balancing innovation with sustainability
The packaging innovations from Reflex are a testament to their commitment to both technological advancement and sustainability. Packaging solutions are becoming smarter, more efficient, and more environmentally conscious. However, the challenge lies in striking the right balance between cutting-edge technology and environmental responsibility. As the demand for sustainable packaging continues to grow, the company will continue to invest in innovation while ensuring its solutions have a minimal impact on the planet.
The future of packaging is bright, and Reflex looks forward to creating new ideas that continuously emerge to meet the evolving needs of a conscious, modern marketplace. Its expert team are embracing these innovations and look forward to contributing to a greener, more sustainable world. Reflex’s packaging innovations provide a glimpse into the future, where efficiency, visual appeal, and environmental responsibility go hand in hand.
E: marketing@reflexlabels.co.uk
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