The countdown is on for the UK’s premier event that assembles bold brands, industry leaders and the latest advancements in packaging solutions
Packaging Innovations & Empack 2025, the nation’s leading packaging event, is just weeks away. Taking place at the NEC Birmingham, between February 12-13, this two-day gathering will bring together industry leaders, cutting-edge brands and the latest innovations, offering a prime opportunity to connect, learn and explore trends transforming the packaging landscape.
The ultimate networking hub for the packaging supply chain
With more than 430 exhibitors and 7,000+ attendees expected, Packaging Innovations & Empack 2025 is designed for professionals across the packaging supply chain to connect, find inspiration and stay ahead of industry changes. James Montero MacColl, Senior Marketing Manager at Easyfairs UK, highlights the event’s significance: “The rapid pace of change in packaging makes this event essential for businesses looking to stay competitive – especially as they work toward 2030 sustainability goals.”
The event is also about strengthening industry relationships. Nikki Grainge, Packaging Technician at Marks & Spencer, describes it as “about reconnecting with suppliers and making new connections.”
Emma Bourne, Director of Resources & Waste at Defra, adds the event is unmatched for “networking and learning,” with a broad selection of exhibitors and a welcoming atmosphere.
Special zones for high-impact sectors
The 2025 event will feature zones tailored to key growth areas within the industry:
- Food Service Zone: This area will showcase the latest in recyclable and innovative food packaging, designed to extend shelf life while aligning with shifting environmental standards.
- Label & Print Zone: Highlighting new technologies in labelling and flexible packaging, this space offers solutions that boost quality, efficiency, and compliance—a must-see for those interested in the branding potential of packaging.
- Smart Packaging Zone: Here, interactive packaging solutions like NFC chips, RFID tags, and augmented reality (AR) will be featured, giving visitors a glimpse into how smart packaging can enhance customer engagement and product tracking.
- Contract Pack & Fulfilment Zone: In collaboration with BCMPA, this zone connects brand owners and retailers with co-packing and fulfilment experts, perfect for brands needing tailored, reliable packaging and delivery solutions.
Insight from industry experts
A key feature of Packaging Innovations & Empack 2025 is its packed educational programme, featuring more than 50 free talks and interactive sessions. From the Circular Economy and Supply Chain stages to the Innovation Stage, industry experts will address critical challenges and emerging trends. Miguel Arevalo, Google’s Packaging Innovation Lead, will discuss Google’s journey toward plastic-free packaging, while Tey Bannerman, from McKinsey Design, will explore AI’s role in advancing packaging design. Additionally, Cathy Cook, Chair of LARAC, will moderate a sustainability panel showcasing local recycling and reuse initiatives.
Celebrating innovation and fostering connections
The Future Trailblazer and Packaging Start-Up Awards, both sponsored by Ocado, will celebrate companies pushing the boundaries of packaging design and technology. In the Innovation Gallery, visitors can explore breakthrough projects that reflect the future of packaging.
Networking remains a central focus, with exhibitors and visitors connecting with major brands like Waitrose, Sainsbury’s, Diageo, Amazon, and Co-Op. Exhibitors gain access to thousands of potential clients and decision-makers, unlocking growth opportunities in the fast-moving consumer goods, personal care, and pharmaceutical sectors.
Secure your place now to be part of the most influential packaging event of the year. Don’t miss the chance to engage with industry leaders and discover the latest advancements defining the next chapter in packaging. Register today for your free pass and prepare to shape the future.
