A decade in the making, Croxsons’ Rightweight® approach sets out how glass packaging can be engineered for real-world performance, supply-chain efficiency and long-term brand value
Croxsons, the 150-year-old family business that manufactures premium glass packaging for the food and drink sector, has
formalised its innovative ‘Rightweight®’ approach to practical and sustainable packaging by registering it as a trademark.
The culmination of more than 10 years’ experience, the company’s cutting-edge Rightweight® principle applies to products across all sectors and ensures that the packaging is engineered to be exactly what it needs to be. There’s no excess weight or unnecessary material, but there’s also no compromise in terms of strength, function or shelf appeal.
It also helps reduce material use without sacrificing performance or lowering transportation and handling impacts, and ensures compatibility with high-speed filling operations.
Sustainability too, is key. Rightweight® ensures that packaging meets ESG goals while still fulfilling brand and consumer expectations; as the only certified B-Corp glass packaging company, Croxsons is the ideal partner for businesses with an equally strong ESG focus looking to work within a certified B-Corp supply chain.
“Rightweight® is more than just lightweighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be and delivers a balance between aesthetics, performance, protection and presentation, and increasingly between sustainability and practicality,” said Tim Croxson, CEO of Croxsons (below).
“At its core, Rightweight® is about intentional design. When we develop a bottle or jar to the Rightweight® standard, we consider every aspect of its journey such as how it will be filled, handled and transported; how reliably it performs on automated filling lines; how effectively it protects the product inside; how it looks and feels in the consumer’s hand; and how efficiently it uses material without compromising performance.
“Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience. Rightweight® avoids that trap. Instead, it focuses on material efficiency that delivers real benefits while maintaining the integrity of the packaging and the product it contains.”
Registering Rightweight® as a trademark formalises something that
has been part of Croxsons’ DNA for over a decade. Tim describes it as ‘a mark of consideration’ which applies not only to the design and production process, but also to individual customer requirements, the demands of the supply chain, the product’s on-shelf presence and crucially, consumer perceptions.
“Over time, Rightweight® has become a shorthand for our approach to packaging development – thoughtful, responsible
and based on real-world performance rather than theory or trends,” he added. “It actively supports many of the outcomes our customers seek while also helping to ensure that packaging meets sustainability goals, an increasingly important consideration in today’s world.”
Croxsons also hit the headlines recently with the news that it has launched the country’s first British-made sparkling wine bottle.
The Sovereign bottle has been designed to elevate and support the burgeoning English and Welsh wine-making industry, closing the provenance loop from vineyard to bottle.
Made with 77 percent recycled content which improves its sustainability credentials, the Sovereign bottle will be produced in England and rather than the traditional green colour of European sparkling wine bottles, the British bottle will be made using a distinctive amber glass to give the bottle
a strong shelf presence and clear British provenance. With a shorter journey from factory to vineyard, the Sovereign will also reduce road-miles for millions of bottles traditionally transported from France, Germany and Italy.
