Amcor Flexibles worked hand in hand with Berry World, one of the UK’s foremost soft fruit marketing companies, to come up with a solution to extending shelf life while maintaining taste for all varieties of strawberries.
The result was the Amcor P-Plus® which won a Highly Commended award in the ‘Flexible Plastic Pack of the Year’ category at the UK Packaging Awards with its lidded tray pack designed for fresh strawberries. Many varieties of strawberry exist, each with their specific respiration rate requiring specific film permeability. Amcor Flexibles worked on carefully modifying the permeability of its lidding film using P-Plus® micro-perforation technology and investigated shelf life extension across all varieties and throughout the entire season.
Meanwhile a reverse printed design printed by Amcor Flexibles on a P-Plus® pack won a Silver Award in the Tokyo Pentawards Food/Fruit and Vegetables category.
For more information visit www.amcor.com
