Overnight oats are trending, but who has time to prep them?
Enter Oat Cult, the UK’s first ready-to-mix overnight oats with probiotics. Packed with 1bn live cultures, gluten-free, vegan, and free from artificial sugar, it’s the ultimate gut-friendly breakfast – without the faff.
The range features cinnamon, cacao, and strawberry varieties – though Oat Cult isn’t just about what’s inside. According to co-founder Marc Donaldson, it’s also a visual revolution in the cereal aisle. He said: “We wanted our branding to stand out from a sea of bland. Our design is bold, structured, and unmistakably different—just like Oat Cult itself.”
Blending medieval cult aesthetics with gut health science, Oat Cult’s striking typography and gut-bacteria-inspired patterns make it instantly recognisable. Its compact square packs are built for modern life – easy to store, grab, and go.
Flexible Formats
Oat Cult is available in two formats:
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Retail packs for grocery shelves, with individual sachets for convenience.
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Hospitality-ready branded pots, prepped in advance for the breakfast rush at coffee shops, hotels, and cafés.
Designed for broad appeal, Oat Cult is vegan, gluten-free, and sugar-free, with no artificial sweeteners. Its lightweight sachets are easy to store and transport, making them perfect for busy parents, travel, and even camping.
Discover more: oatcult.com
