CFR Management Services has launched its new School Cake Quick Milk, uniting heritage, quality and playful innovation in the UK’s favourite flavoured milk straws and confectionery range
CFR Management Services, a leading name in the UK’s FMCG sector, has proudly announced the launch of its latest Quick Milk innovation — the nostalgic School Cake flavour, now available exclusively at B&M stores nationwide.
Renowned for its flavoured milk straws and playful confectionery, CFR Management Services has built a reputation for delivering both innovation and tradition. Working with iconic partners such as Millions, Elf on the Shelf, Barnaby, and the upcoming Mattel line, the company combines strong distribution capacity with an unwavering commitment to quality.
A timeless British classic
For more than 22 years, CFR’s delightful confectionery has captured hearts across the UK – cherished by generations and celebrated for its authentic taste. Crafted with no artificial flavours, vegan, and gluten-free, every bite offers pure, guilt-free indulgence.
This dedication to quality and tradition has earned CFR the honour of recognition from the late Her Majesty Queen Elizabeth II in 2018, and most recently, from His Majesty King Charles III – a true testament to the company’s commitment to excellence.
Indulge in a taste of tradition, perfected for the modern palate.
Expanding a flavourful legacy
The new School Cake flavour joins a growing Quick Milk portfolio already stocked by ASDA, Sainsbury’s, and Morrisons. This range includes all-time favourite flavours like Chocolate, Strawberry, and Banana – much-loved by families nationwide for their rich, creamy taste and fun drinking experience. Known for making milk moments fun, Quick Milk continues to be a family favourite, offering a wide range of flavours to suit every taste. Barnaby Milk Straws are another standout in the CFR portfolio, delivering the same fun, flavour-packed experience with a focus on creativity, sustainability, and enjoyment for all ages.
Sweet treats for every season
Beyond milk straws, CFR Management Services offers an exciting selection of seasonal treats. The 2025 Easter line features twisty fruity marshmallows, rainbow jelly ropes, sour candy sprays, and sour candy ropes, appealing to customers of all ages.
Expanding global presence
Building on its UK success, CFR is actively expanding into new regions including Europe, India, Pakistan and Ireland – bringing its beloved milk straws and confectionery products to a growing international audience.
Customer voices: real experiences, real love
The passion for Quick Milk is best captured through the words of its loyal customers:
★ “Fantastic, easy and quick for a nice morning milkshake with breakfast.” – Customer Review, Oct 2024
★ “My kids love these straws; they give milk a chocolate taste. As they suck through the straw, the smile on their faces says it all.” – Customer Review, Aug 2024
★ “Great for little kids and super easy to hand out so they can pick if they want chocolate or strawberry. A weekend breakfast regular for us.” – Customer Review, Feb 2022
With over two decades of excellence in FMCG distribution, CFR Management Services continues to blend tradition with modern innovation, making Quick Milk, Barnaby, and its wider confectionery lines a must-have in households across the UK and beyond.
For media enquiries, please email: media@cfrsales.co.uk
