British-Canadian brand Pure Maple has launched its Organic Dairy-Free Maple Butter Spread in the UK – a rich, creamy spread made entirely from 100% pure maple syrup.
Following a full brand refresh, the company’s latest innovation taps into growing consumer demand for natural alternatives to refined sugar.
Naturally sweet, nut-free, gluten-free and dairy-free, the smooth, buttery spread is billed as a versatile kitchen staple – perfect on toast, pancakes, waffles and crumpets, or as a clean-label alternative to honey, jam or nut butters.
Key product highlights:
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Made from 100% pure maple syrup
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Organic-certified, dairy-free, gluten-free and nut-free
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Naturally sweet with no added ingredients
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Smooth, buttery texture – ideal for spreading or spooning
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Appeals to health-conscious consumers seeking clean-label staples
The launch follows growing momentum behind maple-based sweeteners, with more shoppers seeking flavourful, functional alternatives to refined sugar. Alongside the Maple Butter Spread, Pure Maple is also highlighting its maple sugar – a low-GI ingredient gaining traction in bakery, confectionery and drinks – plus its newly certified organic range of maple syrups in Golden Delicate, Amber Rich and Dark Robust varieties.
Robert Ward, founder and partner at Pure Maple, said: “At Pure Maple, we’re committed to delivering products that are both authentic and aligned with modern consumer values. Our new organic certification and refreshed branding reflect our dedication to quality, sustainability and transparency – values that matter more than ever.”
The new branding is rolling out across the full Pure Maple portfolio, which includes Organic Maple Butter Spread, Maple Cream Cookies and Salted Maple Popcorn.
With UK demand for maple syrup projected to reach $124.7m by 2028, Pure Maple says it is well positioned to meet rising consumer interest in bold, natural flavours that support healthier, more sustainable lifestyles.
