Ukraine’s leading vodka exporter, Nemiroff, has signed multi-year sponsorship deals with West Ham, Fulham, Aston Villa, and Everton.
As part of its “That’s My Spirit” campaign, Nemiroff’s branding will be prominently displayed at the clubs’ grounds on matchdays and will play a key role in enhancing their diverse hospitality experiences. The agreements also include merchandise collaborations and support for grassroots football.
Nemiroff CEO Yuriy Sorochynskiy said: “For over 150 years, our brand has been a symbol of strength and authenticity, enduring wars, revolutions, and economic transformations. Today, we proudly carry that legacy forward, representing not just a brand but a resilient nation that refuses to be defeated.”
He added: “The Premier League embodies these same values—uniting communities worldwide through moments of brilliance, inspiring teamwork, and a shared passion for the beautiful game. Together, Nemiroff and the EPL are more than a partnership; we are a testament to the human spirit, the power of sport, and the shared belief that challenges are meant to be overcome.”
Founded in 1872, Nemiroff is Ukraine’s top vodka brand, renowned for its quality and innovation. With a presence on five continents and over 130 international awards – including Vodka Brand Champion 2024 – Nemiroff’s Premier League partnerships further solidify its status as one of the fastest-growing spirits brands worldwide.
Chris Heck, President of Business Operations at Aston Villa, said: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence.”
Jon Don-Carolis, Commercial Director at Fulham Football Club, added: “We’re thrilled to welcome Nemiroff to the Fulham family.”
To celebrate the partnership, the brand hosted a landmark event at The Tate Modern, in London, marking a unifying moment for football and spirits enthusiasts alike. Partners, club legends, media personalities and influencers gathered to experience a vibrant fusion of Ukrainian hospitality and British culture.
