Food and beverage manufacturer and distributor, Sun Mark Ltd, played a key role in this year’s Bagri Foundation London Indian Film Festival, through its sponsorship of the festival and its annual Icon Awards. The festival, now in its seventh year in London and second year in Birmingham, challenges stereotypes of India and South Asia, wrestling tough and topical issues. It has become synonymous with cutting edge films.
Sun Mark Ltd, established in 1995, represents major international brands such as Nestle, Heinz and Unilever, and has also launched its own ranges including Laser Oil, Pure Heaven drinks and Bulldog energy drink all of which are fast becoming household names, available in major UK supermarkets.
The roots of the family-run business lie within the Indian community and supporting south Asian arts and culture has become a focal part of its strategy. The company founded by the Indian businessman and philanthropist, Dr Rami Ranger CBE, was represented by Harmeet Ahuja, CEO of Sun Mark Ltd said: “Sun Mark started from humble beginnings, with the support of the community and over the past 22 years the company has become an international player. We see it as part of our responsibility as one of the UK’s leading Asian businesses to promote and support talent within the community. Bollywood is a well-known facet of south Asian culture, but the independent film scene is a growing industry with a huge amount of talent that rightly deserves the platform that the Bagri Foundation London Indian Film Festival has created.”
As well as creating a platform for new talent, the Bagri Foundation London Indian Film Festival also pays due homage to the heroes that made Indian cinema a global force to be reckoned with, and this year was no exception, with Sun Mark presenting the Sun Mark and Pure Heaven Icon Awards to Satyajit Ray’s favourite actress Sharmila Tagore from Kolkata and the only Indian filmmaker to truly cross from Bollywood to Hollywood, Shekhar Kapur. This year’s festival ran from July 14th to 21st.
020 8575 3700 I www.sunmark.co.uk
Food and beverage firm supports Indian film industry
