Nationwide FMCG distributor CFR Management Services paves the way forward with multi-target categories and high demand new seasonal ranges for 2026
CFR Management Services continues to lead the UK’s FMCG landscape with a strengthened seasonal and year-round portfolio for 2026. Building on more than two decades of national retail partnerships, the company is introducing new flavour innovations and category expansions designed to increase basket value and repeat purchase across multiple consumer segments.
As the original creators of Magic Sipper, CFR now brings the same spirit of innovation to bakery and confectionery through new licensed and seasonal ranges – combining family appeal, fun, and functionality.
Core ranges for all year-round
Capitalising on this year’s growing consumer demand for indulgent, friendly treats and encouragement of milk intake, CFR has expanded core ranges to include more than 15 flavours of best-selling year-round Magic Sippers, including, but not limited to, signature flavours such as Strawberry, Milk Chocolate, Forest Fruits or Market Leading alternative flavours such as Raspberry Ripple, Chocolate and Mint or trending flavours such as School Cake, Mango and even Apple or Blueberry. Extensive manufacturing facilities enable the company to curate any flavour or blend required.
Easter 2026
Easter 2026 is shaping up to be extra special with the launch of two brand new irresistible new Quick Milk Straw flavours; Creamy Caramel and Cookies & Cream (below).
Designed to transform any glass of milk into an Eastertastic delight, these innovative 13-pack straws are packed with thousands of premium dragees made from the finest quality ingredients. As the milk passes through the straw, the flavour bursts to life, creating an unforgettable experience of taste and fun with every sip.
Being a proud family-run business, families have always been at the heart of CFR, and what better way to encourage children’s engagement and bring back traditional values to our modern-day world, than baking? The Easter range delivers four fantastic best-selling cake jars, just simply add egg, butter and water. The choice for every customer is; do they opt for classical flavours like a light, fluffy Victoria-style Easter Sponge, buttery Caramel cake, rich red velvet cake – or popular, classic Carrot Cake (below).
Christmas 2025/2026
What better way to celebrate traditional values, than at Christmas time with one of the world’s most followed and recognised festive brands as CFR expands its Elf on the Shelf range – which is already available to order like all other lines.
The Elf on the Shelf Range comprises four festive flavour Magic Sippers, in exquisite branded packaging that not only leaps off the shelf, but also delivers an equally exciting journey for the taste buds. Available in 13 packs, the Elf on the shelf Magic Sipper flavours are; White Chocolate, Frosted Strawberry, Candy Cane and Snow Mellow (below).
Taking this a step further, the launch of the 2026 Elf on the Shelf magic sipper advent calendar (below) adds a whole new dimension to daily flavour, each day delivering one of the especially curated Elf on the Shelf magical straws.
The range also boasts sell-out Bakery lines including 250ml Chocolate Chip, Traditional Gingerbread and Salted Caramel Brownie Mix, delivering delicious seasonal baking and family fun. For those seeking something a little different, the Elf on the Shelf range also includes three magical Candy Sprays full of festive spritz (see top image). Flavours include Sugar Plum, Zesty Raspberry and Sour Cherry.
Seasonal Decks are available now for Easter and Christmas 2026 as well as portfolios for core flavours.
Email: media@cfrsales.co.uk
Phone: +44 7935 298027
Website: www.cfrmanagementservices.com
