• Pepsi to launch stress busting beverage

    Pepsi to launch stress busting beverage

    Consumed by stress? Pepsico has the answer in the form of a new soft drink that’s supposed to help you sleep. The company’s own employees came up with an idea, as part of an internal competition launched last year by CEO Ramon Laguarta, for a beverage to help consumers de-stress and relax before bed. Little

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  • Dettol ‘office ad’ debate rolls on

    Dettol ‘office ad’ debate rolls on

    It started out as a well-intentioned campaign to connect with London’s commuters. However, a week on, Reckitt Benckiser is still batting off accusations that its ‘back to work’ ad has caused lasting damage to its flagship Dettol brand. Dettol teamed up with Transport for London to provide free hand sanitiser across 270 London Underground stations.

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  • McDonald’s joins TerraCycle’s Loop project to trial reusable cups

    McDonald’s joins TerraCycle’s Loop project to trial reusable cups

    McDonald’s is to launch a reusable cup option for hot beverages through TerraCycle’s circular packaging service Loop.  McDonald’s will pilot the campaign at select restaurants in the UK next year and has already invested in several packing initiatives across the world, including the Recup system in Germany and NextGen Cup Challenge in the US.  TerraCycle

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