Aldi is about to launch the UK’s first supermarket own-brand aluminium wine bottle.
The Costellore Pinot Grigio (£5.99, 75cl) is housed in a 95g bottle, 75 percent lighter than glass and fully recyclable. The innovation reduces transport weight, saving over five tonnes per truckload.
This launch comes hot on the heels of Aldi being crowned ‘Sustainable Drinks Retailer of the Year’ at The Drinks Retailing Awards, highlighting the supermarket’s commitment to sustainable practices. This award acknowledges Aldi’s ongoing efforts, including the introduction of a super-lightweight bottle in partnership with Lanchester Wines, and two own-brand wines in paper bottles.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Our buying teams are constantly exploring ways to offer greater value and greener choices for our customers. Shoppers are looking for ways to make a difference, and we’re proud to be leading the way with innovations like this aluminium wine bottle, building on our commitment to sustainable packaging.”
Aldi partnered with Broadland Drinks, a UK-based company dedicated to providing climate-friendly packaging for the drinks industry, on this supermarket-first initiative.
Catherine Smith, Commercial Director at Broadland Drinks, added: “We’re delighted to partner with Aldi on the launch of the aluminium wine bottle. This initiative fits perfectly with our ambition to reduce our own carbon footprint and work with our retailers to make their businesses more sustainable. We know the biggest factor in a bottle of wine’s carbon footprint is the bottle itself, so by switching from glass to aluminium, we can help meet the rising demand for alternative lower carbon formats.”
The bottles arrive in stores on 14th April.
