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When creative insight and handcrafted creativity collide

In today’s food and drink market, return on investment has become the dominant driving force behind the majority of decisions throughout the supply chain. Instead of focusing on the quick wins, it’s essential now, more than ever, for brands to get a better understanding of the more elusive areas such as influential factors in a consumer’s purchasing pathway, ultimately creating a product or solution that genuinely resonates with their target audience.

Ask yourself this. If the consumer is the end product’s target audience, why would a brand not have them in mind throughout every stage of the process? It’s called a customer journey for a reason. Creative agency Masters of Brands puts the consumer at the core of their creative process to get a deeper understanding of what consumers look for in brands. Owner Alex Owen said: “Not only does carrying out our quarterly insight activities build our knowledge and understanding of market trends and consumer behaviours, but it ultimately equips us to deliver a unique agency experience for our clients. This insight service provides our clients with indispensable knowledge of what their target consumers expect before we begin formulating a creative approach – something which has resulted in some very tangible growth for many of our clients.”

Established to serve the food and drink industry exclusively, Masters of Brands helps clients such as Kingsland Drinks, Bestway Retail and Stock Spirits PLC identify growth opportunities through strategic creative driven by consumer insight.

A recent research project of the agency focused on what consumers thought about the packaging design of wines, consisting of online, off-trade at fixture, and on-trade group focused quants. As well as providing valuable insight into consumer views on canned wine, thoughts around sustainability, back label importance, and more, it also influenced Masters of Brands to create the optimum consumer-centric approach to projects.

For further details, visit: www.mastersofbrands.co.uk

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