Australia’s number one chocolate biscuit brand Tim Tam has expanded its reach in the UK with a new Twin Pack format in Tesco – a global supermarket first developed in response to growing demand for on-the-go indulgence.
The launch marks the next phase in the brand’s international expansion. The new format offers a convenient two-biscuit pack of the classic Original flavour, priced at £1, and available either on its own or as a snack option within the Tesco Meal Deal.
“Tim Tam has proven to be incredibly popular in the UK since our launch last year, and the demand to have Tim Tam in an on-the-go format has been strong,” said Amber Dutkiewicz, the brand’s Market Development Manager UK&I. “We are excited to offer the opportunity to enjoy Tim Tam in a travel-friendly, snack-size two-biscuit pack format.”
Launched in 1964 by Arnott’s, the brand is famed for its blend of crunchy biscuit, smooth cream filling and signature chocolatey coating. An iconic household staple Down Under, Tim Tam’s UK expansion marks the next step in its mission to bring a little taste of indulgence to new global markets.
The latest move also underscores a growing appetite for premium snacking formats within convenience retail – where indulgence and accessibility increasingly go hand in hand.
