Tesco has undergone an “impressive revival” over the past year, which has seen it change operationally and culturally, according to industry experts.
The store, which recently beat Aldi, Iceland, Lidl, Sainsbury and SPAR to a Best Grocer award, has re-engaged with its supplier base and won back the hearts and minds of customers, according to a panel of judges made up of those in top-level retail and business roles from across the board.
Tesco has leveraged partnerships with Ocado and Amazon and McColl’s over the past year. It also developed a free app, in partnership with Spoon Guru, that allows customers to find the right food for them in store, according to their specific dietary preferences. The app is designed to ensure accurate, relevant food choices, tailored to the needs of the individual. The app also won the store chain Best Customer Innovation prize.
Judges hailed from the University of Oxford, N Brown Group, Karen Millen, Salesforce, T2, House Of Fraser, Boots, IKEA, DFS, AO.com, C & J Clark Limited (Clarks), ASOS, Jigsaw, Schuh, The Co-operative Group, Gala Coral, Timpson Group, Debenhams and Ann Summers.
In the same awards scheme, Morrisons was highly commended in the Best Grocer category by the judges for its digital transformation and return to its core values, Aldi received the Best Value Retailer gong and Iceland Foods received The Salesforce Community Award for its Beating Dementia campaign, which saw the frozen foods giant train 23,000 staff in nine months and redesign store layouts to highlight the effects of dementia.