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Surge in self-tanning oils boosts ‘sunless’ market

Prestige self-tanning UK sales reach £3.5 million ………………..

EDIT Self tan

Prestige self-tanning product sales are increasing dramatically in the UK, peaking at £3.5 million in the first half of the year – an increase of 9.2% on the same period in 2014.

Findings by the NPD Group Inc, a global information company, reveal the total value of the prestige skincare market for sun products (which includes SPF and sunless tanning) was £7 million in the period January to June 2014, an increase of 4.6%.

Innovative products like St Tropez’s Shower Gradual Tan have boosted the market, along with celebrity endorsement. Kate Moss continues her role as the face of St Tropez and Kim Kardashian’s sister Kylie Jenner has launched her own self-tan line. Moving away from the reality favourites on The Only Way is Essex, more aspirational figures who tan are cited for their ‘must-have’ natural tanned look including actresses Gwyneth Paltrow, Jennifer Anniston and the UK’s own Michelle Keegan.

June Jensen, Director UK Beauty for The NPD Group said: “Self-tanning continues to remain a vital component of the prestige skincare market. Customers want a golden glow without taking adverse risks in the sun. Sunless tanning products are a great alternative and now come in a range of formulations to suit individual needs.”

The traditional fake tan lotion has been joined by a range of crèmes, gels, mousse and oils in response to customer demand, which is fuelling further sector growth. Whilst lotions and mousse have both reported a decline in sales, dropping 16%, lotions remain the most popular category, accounting for 23% of the market and sales of £793,548.

Self-tanning oils, a relatively new innovation in the market, have sold particularly well this year, rising from £16,829 last year to £478,070 this year – an increase of more than 2000%. This now accounts for 14% of the market.

Jensen said: “The growth in self-tanning oils demonstrates the customer desire for new innovations in this competitive sector. In addition to the new product launches this year, people are also demanding new products that give the most natural glow. People no longer want to look orange, they want to look like they have just been on holiday. It’s a marked difference and oils are not only easy to use but give a really nice, natural glow to the skin.”

Online sales of self-tanning products continue to grow steadily, accounting for 12% of the total market and up 31% on last year. London remains the most popular market for self-tanning, accounting for 21% of the market value, closely followed by the Midlands and East of England with 14.6%. The South and South West saw the greatest increase in sales of fake tan, reporting a 19.6% increase in the period January to June 2015, compared to the same period in 2014. This was followed by the Midland/East of England which reported a 10/6% increase in sales.

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