The Children’s Hospital in Sheffield received a cheque for £1,000 from meat brand SPAM® Chopped Pork and Ham raised during the annual SPAM® Appreciation Week in early March. The Appreciation Week competition saw SPAM® fans from all over the UK submit videos, poems and pictures with each entry automatically raising £1 for The Children’s Hospital and five winners receiving a special breakfast experience, including brunching at The Shard and a sunrise breakfast with big cats at a safari park. It’s not the first time SPAM™ Fans have raised money for the charity, with a further £230 raised following a special breakfast event with Henderson’s Relish in Sheffield last October, as part of the brand’s city-wide campaign.
SPAM™ FANS’ CREATIVITY BOOSTS CHILDREN’S HOSPITAL FUNDS
