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Sunday, May 19, 2024

Soda Folk shake up

Fast growing drink brand Soda Folk has restructured its UK marketing operation as it gears up for further success.

Former Lola’s marketing lead, Marie-Claire Turbett has been appointed Head of Marketing.

The company has also brought onboard two new specialist, growth-focused marketing agencies, PR firm ArrowEye Communications and social media agency Socialgram.

Turbett will oversee marketing, social media and PR campaigns in the UK. Soda Folk is expanding fast as retailers and consumers embrace the independent company’s shaking up of the predictable, boring world of fizzy pop by making “good sodas” with nostalgic, Americana-inspired flavours.

Simon Waterfall, Soda Folk’s Managing Director, said: “Bringing in a brilliant growth marketer like Marie-Claire, with a background in fast-paced challenger brands, is a game changer. We’re already the fastest growing drink in our sector, and nipping at the heels of the big players.”



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