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Retail offering helps drive demand for new Hive brand

141031 DIRECTIONGROUP Hive packaging image 1 copy

For any brand, its retail channel is of paramount importance. When British Gas Connected Homes approached DirectionGroup for help defining and implementing the retail offering for their new brand Hive, it had a pretty large requirement – and even bigger expectations.
The company needed retailer buy in, demonstration Point of Sale and packaging for a new product range offering remote heating control products in the new ‘smarter homes’ shopping category.

141031 DIRECTIONGROUP Hive box image 2

The packaging not only needed to be friendly and approachable but also had to position this new technology as both accessible and easy to use.
The resulting designs are already proving popular. The killer combination of the award winning packaging design along with product innovation and much-coveted space on Apple retail store shelves is driving new demand. Having already reached 100,000 homes, Hive Active Heating™ will now reach a much wider audience thanks to this exposure through Apple Retail Stores and partnerships with Dixons Carphone, John Lewis and Maplin.
For further information please telephone 01189 772677 or visit www.directiongroup.com/retail 

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