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Report reveals ‘strong demand’ for packaging authentication technology

A new packaging report confirms there is a ‘strong demand’ for the latest anti-counterfeiting technology.

The Global Anti-Counterfeit Packaging Market Professional Survey Report 2018 examined the anti-counterfeiting packaging market in North America, China, Europe, Asia, Japan and India, and forecasts production, revenue, consumption, and import and export in these regions up to 2025. The market for global anti-counterfeit packaging technologies is set to continue to grow in the next few years, reaching more than US$ 357bn by 2026.

According to the International Hologram Manufacturers Association (IHMA), the survey reaffirms ‘strong and robust’ market for holograms among authentication devices in the coming years. Growth in packaging anti-counterfeiting devices appears ‘strong and lucrative’, says the IHMA in the face of continued incidences of global counterfeiting and sector awareness of advanced track and trace hologram technologies.

Those involved in the packaging sector, including brand owners and converters, will benefit from the commercial opportunities built around anti-counterfeit packaging technologies identified in the report, the trade body says.

The IHMA has renewed its call for all those in the packaging supply chain to apply pressure to tackle the billions of fake products inundating global markets. Security devices on packaged goods can ensure quality and check the distribution and smuggling of illicit products, while items not displaying security holograms can be seized and destroyed.

IHMA chair Manoj Kochar said people cannot afford to rest on their laurels when it comes to the war on counterfeiting. “Holography has a key role as an effective, highly flexible weapon in the ongoing battle to thwart counterfeiters and fraudsters. All involved in the supply will be reassured by the presence of holograms on products and recognise the benefits they provide.”

The use of well-designed and properly deployed authentication solutions, as advocated by the ISO 12931 standard, enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products coming from counterfeiting hot spots in Asia and eastern Europe.

Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication solution.

The IHMA is made up of 100 of the world’s leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world, and actively cooperate to maintain the highest professional, security and quality standards.

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