Inspired by the rolling hills of the Peak District, Sweet Peaks are specialist sweets produced by confectioner Maxons which have set out to provide a rich energy source, without compromising on taste, for active outdoor people, and National Flexible was given the task of creating packaging that reflected all of this. Company Director Chris Pitchfork said the design team had really helped with ideas and the feedback to the finished article had been excellent. Cramming in 99% simple carbohydrates, and with endorsements ranging from founder of “Informed in Sport” and author, Dr Paul Gamble, through to Natalie Thomas, 2014 European Aquathlon Champion, Sweet Peaks has the credentials to make an impact.
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