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Sunday, June 23, 2024

Purity Brewing Co bought by investment firm Breal Group

Real ale brewer Purity has been bought by London-based investment firm Breal Group, for an undisclosed sum.

Purity Brewing Co. was founded in 2005 by Paul Halsey and Jim Minkin.

Based in Alcester, Warwickshire, it has since gone on to become one of the UK’s most well-respected independent breweries. Its portfolio of products includes Mad Goose IPA, Longhorn IPA and Lawless Lager.

The brewing industry, however, has suffered a turbulent time of late. Like many others, Purity had felt the pressure of rising costs. In the lead up to Christmas, Alvarez & Marsal were appointed as administrators. They have since delivered the sale of Purity Brewing and its related assets, including the Purecraft Bar in Birmingham city centre, to Breal – whose own portfolio includes a growing list of craft breweries such as Black Sheep Brewery, Brew By Numbers and Brick Brewery.

Mike Denny, Managing Director of Alvarez & Marsal, said: “Like many operators in the hospitality sector, Purity Brewing and Purecraft have endured tough market conditions. Most recently, the impact of significant cost inflation coupled with reduced discretionary spend has placed significant strain on the companies. We’re pleased to have preserved the future of both businesses and the Purity brand by delivering the sale to Breal Capital, safeguarding all 60 local jobs.”

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