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Wednesday, May 29, 2024

Paperboard is a cool choice

150904 AR Metallizing

AR Metallizing is the global leader in metallized high-end packaging solutions for consumer packaged goods. Every day, millions of consumers in more than a hundred countries pass AR Metallizing’s materials through their hands. Its latest innovation is metallised paperboard laminate, a paperboard that has exceptional thermal retention features. One of the world’s largest brewers uses this paper for its six packs, making its package function like a cool box. Beers in this six pack stay substantially longer cold compared to beers in conventional packs. The difference after an exposure to sun during 1,5 hour is more than 4°C. So, apart from its attractive appearance, metallised paper adds functionality to packaging that in itself is used for branding and marketing purposes.


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