When Belgian chocolate giant Guylian was looking to strengthen sustainability credentials, they turned to Metsä Board who helped them define the steps required to display PEFC™ forest management certification on its iconic chocolate boxes.
Guylian’s seashell and seahorse-shaped Belgian chocolates, with their shiny marbled exterior, are a familiar sight and taste for consumers around the world. The company manufactures up to 75 tonnes of chocolate every day, all carefully packed into bright, white boxes as iconic as the sweet treats inside.
Sustainability and conservation are at the core of Guylian’s business. The company has supported the Project Seahorse marine conservation project for over two decades, and it also contributes to initiatives to improve the livelihoods of cocoa farmers and ensure cocoa is responsibly sourced.
Metsä Board is a leading European producer of premium fresh fibre paperboards, focusing on lightweight and high-quality folding boxboards, food service boards and white kraftliners. Like Guylian, the company is a forerunner in sustainability, working towards completely fossil free mills and raw materials by 2030.
“Metsa Board supplies the converter serving Guylian with quality paperboards; Guylian contacted us to find out about the forest certification process and how to get started,” explained Tom Symons, Sales Manager Benelux at Metsä Board.
“Guylian is constantly looking for ways to make its business and products more sustainable and its packaging materials are an important part. We worked closely with the company to help them understand the requirements of FSC® and PEFC™ certification and what they needed to do to be able to display a certification logo on their boxes,” he added.
“We have an excellent relationship with the Guylian organisation and are very pleased to have been able to help them achieve their goal. The PEFC™ logo has been proudly displayed on all their chocolate boxes since April 2020,” continued Symons.
For further information, visit the Metsä Board website.
