Lidl is taking another major step in its drive to enhance the in-store experience with the launch of a new self-scanning feature, integrated directly into its popular loyalty app, Lidl Plus.
From September, the new feature will undergo a friends and family trial across four stores, ahead of a phased rollout planned for next year. The move will enable shoppers to scan products as they shop, track their spending and savings in real time, and complete their purchases swiftly at a self-checkout terminal – all via the existing Lidl Plus app.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop. We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self-scanning, at Lidl, they are always in control of how they shop.”
The new self-scanning function builds on the retailer’s recent digital initiatives, including the successful pilot of its Click, Reserve & Collect service through Lidl Plus and the wider rollout of self-checkouts. Together, these developments underline the discounter’s commitment to evolving the customer journey through smart, scalable technology.
