A last call has gone out for entries for Product of the Year, the world’s largest annual consumer-voted award for product innovation, to be submitted.
Voted for by over 10,000 consumers, the award is recognised and trusted by shoppers, with 86% more likely to buy a product featuring the famous red logo. Winning brands see an average sales uplift of 10-15%, according to organisers, with some seeing increases of as much as 135%.
Mike Nolan, CEO of Product of the Year, said: “We want to hear from brands who have launched truly innovative products answering consumer needs. Product of the Year is a great way to make your brand stand out on shelf or add a wow factor to a new product launch, and ultimately boost sales. Each year we’re impressed with the quality of the smart and insightful products that are entered and we are excited to see a whole new raft of innovation this year too!”
2018’s awards saw more than 10,000 shoppers choosing the winners in 50 categories across Food & Drink, Household, Electrical, Beauty and many more. Next January will mark the 15th awards to take place in the UK, once against working in conjunction with Kantar TNS, one of the world’s leading research agencies.
The awards are open to all products across a wide range of categories, launched in the UK in the past 18 months. All products undergo an independent judging process before being voted for by consumers. The overall winners will be invited to celebrate together at an awards ceremony at the Sheraton Grand Park Lane Hotel on January 24th 2019. Closing date is July 31st. To enter a product or for more details visit www.productoftheyear.co.uk/enter.