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Friday, December 3, 2021

labelling innovation

Minebea’s pioneering labelling solutions have helped Norseland increase efficiency and output whilst also improving workplace safety

Specialist cheese supplier Norseland has a diverse and versatile offering; providing cheese for every occasion from slices to large blocks and snacking portions.

With a turnover approaching £50 million, its primary markets include all the leading UK supermarkets, food to go and convenience retail stores, as well as independent retailers. Not surprisingly, the breadth of their product range relies on a varied range of equipment to manufacture and produce products ready for their customers.

Minebea Intec has been supplying the cheese producer since 2007, during which time the partnership has gone from strength to strength. Norseland currently have almost 30 Minebea Intec products for various applications in their production, the latest additions being the WPL-A and WPL-S for their labelling requirements.

Its recent requirement for new labelling machinery was driven by the need to automate the process, increase efficiency and accuracy and also address the ongoing shortage of labour in the vicinity of their manufacturing plant. Minebea Intec was chosen as their preferred supplier for a number of reasons; the durability of Minebea Intec products, the hygienic standards of the products, its renowned aftersales service and the ability to adapt products to specific needs. In response to these requirements, the WPL-A was manufactured to accommodate the label sizes required by Norseland and the WPL-S was adapted to fit into their existing line. The WPL-A has also proven to drastically reduce the Health and Safety risks of Repetitive Strain Injury (RSI) of operatives who were previously lifting and handling 1.5kg portions of cheese.
This new machinery is in addition to Norseland’s existing 16 check weighers; Synus and CoSynus used for end of line legal weight checks and metal detection. They also have EWK portion weighers which control the size of the cheese portions and Flexus’ which are used to control the cutting of the smaller portions of cheese and take a smaller footprint within the factory.

They also have six Vistus metal detectors, two Combics scales used for sampling for legal records and 1 SPC Enterprise software package which provides real-time reporting on the factory processing.

Tony Helyar, Continuous Improvement & Capital Projects Manager at Norseland, said: “The WPL-A has transformed the way we do labelling by automating the process. It means we’re getting a much more polished product every time without relying on manpower that we were struggling to source in our vicinity.”

To find out how Minebea can transform your business, email: sales.ac@minebea-intec.com or visit www.minebea-intec.com

 

 

 

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