The inaugural edition of MAPIC Food & Beverage will take place from May 23rd to 24th in Milan. Food and Beverage has become a key factor in enhancing the customer experience within retail destinations. With the e-commerce revolution dramatically transforming the positioning of shopping malls as leisure destinations, it is now seen as vital for retail spaces to gather the right mix of F&B retailers to continue to be attractive.
MAPIC Food & Beverage will be provide an international business platform, offering an exhibition area where international F&B retailers can showcase their concept to international real estate professionals looking at expanding their foodservice retail mix in shopping centres, transit zones, high-streets and outlets. Attendees will also be able to hear from key industry leaders during a number of conference sessions throughout the two-day event.
Also taking place alongside MAPIC Food & Beverage at the MiCo – Milano Congressi will be MAPIC Italy. Now in its third edition, MAPIC Italy has become the annual rendez vous point for retailers, shopping centre developers, owners and brokers to connect, expand and develop their business in Italy.