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Monday, May 20, 2024

Innovia unveils a new premium, long lasting addition to its labels product portfolio

Innovia Films Ltd is a major supplier of highly differentiated speciality Biaxially Oriented Polypropylene (BOPP) films, offering products that are produced using both ‘Bubble’ and ‘Tenter’ manufacturing processes.
The company holds a leading global position in the markets for high performance coated films, tobacco overwrap, labels and security films.

Innovia employs 1200 people worldwide and has production sites in Australia, Belgium, Mexico and the United Kingdom.
Innovia has nearly 30 years’ experience of manufacturing pressure sensitive facestock films. The product range has over this time developed and now includes Rayoface™ facestock films for conventional, digital, thermal and variable information printing processes. RayoForm™ films for in-mould labelling, Rayoweb™ film for release liner applications and Ultrafoil food contact compliant (EU & FDA) label films, which offer superior narrow web print and foil performance.
The most recent addition to the Labels product portfolio is Rayoface™ mBoss a BOPP film that has been especially engineered to offer long-lasting premium embossing performance.

Richard Southward, Global Product Manager, Labels said: “It offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 micron, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability.”
Rayoface™ mBoss has a high level of opacity, even when wet and is suitable for use with a wide range of inks and foils as well as textured varnishes.
Southward added: “Third party trials have demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface™ mBoss can generate.”


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