With nights growing longer and colder, Higgidy has unveiled a new autumn pie range and related media campaign starring celebrity comedian and TV presenter, Judi Love.
The three meat and three veggie options are baked using the highest quality ingredients and now also include added Regenerative Flour, sourced from Wildfarmed, with no Palm Oil in any recipes.
The Higgidy pie range comprises:
* Spinach, Greek Feta & Pine Nut Pie with roasted red peppers
* Creamy 100% British free-range Chicken breast & Sauteed Leek Pie with white wine (below)
* Slow Braised 100% (red Tractor Farm Assured) British Beef Steak & Craft Ale Pie with carrots
* Slow-Cooked 100% (red Tractor Farm Assured) British beef Steak, Red Wine & Bacon Pie with chestnut mushrooms
* Roasted Sweet Potato, Spinach & Feta Pie with Aleppo chilli
* Three Cheese, Cauliflower & Broccoli Pie with garlic and thyme crumb
Priced at £3.75, the 200g pies come in 100 percent recyclable packaging and landed at Sainsbury’s, Waitrose and Ocado last week. They will hit Tesco and Asda shelves from early 2025.
Higgidy is also making a significantly upweighted media investment throughout October and November with the return of its successful ‘Dig into a Higgidy’ campaign, which includes; an outdoor national poster campaign across 48 and 6 sheets, digital display, social media campaign and brand activation in grocery across the UK. For the second successive year, there will also be high-impact content creation in a partnership with Judi Love. This year’s content sees Judi team up with Higgidy’s Culinary Chef, Jordan Kerridge, to ‘Dig into a Higgidy’ together, as they not only explore the new Autumn pie range, but create a Judi Love new Caribbean themed spicy pie recipe.
“I am thrilled to be back in the Higgidy kitchen with the team,” she said. “Higgidy have made some great changes to their pie recipes. They always make delicious quality food and it’s always fun working with them!”
