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Saturday, April 13, 2024

Groundbreaking networks for digitalisation in retail

PR_8640827311 Lancom
German manufacturer of network-infrastructure solutions for business customers, LANCOM Systems, planned to present their unique all-round solution for digitalisation in retail, including VPN site connectivity, Wi-Fi hotspots, Electronic Shelf Labels, and highly automated, cloud-based network design and management at the EuroShop 2017. The top exhibit on the LANCOM booth is an innovative concept for “Digital PoS Marketing” that combines Wi-Fi hotspots, digital signage, and ESL into an integrated campaign platform. The LANCOM Management Cloud is based on the latest software-defined networking technology (SDN) and allows the centralised installation, management and monitoring of networks of any size and complexity—and what’s more, it does this fully automatically. Processes that were formerly very time-consuming, often taking up days at a time, have now been significantly simplified.

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