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Wednesday, May 29, 2024

Grandma Wild’s can feel the difference

160621 NatFlex

For more than 100 years Grandmother Annie Wild’s famous biscuits have held a special place in the hearts of biscuit lovers. It recently decided to renovate the packaging and design for its traditional range. Grandma Wild’s approached National Flexible and chose a totally new packaging film where customers can actually “feel the difference” from the competition. The film, tactile lacquer, is a new process that creates a genuine tactile finish on flexible packaging film without the use of paper. “We wanted something different. Of the many innovations National Flexible brought to the table the tactile lacquer looked and felt completely different! We were delighted to work with National Flexible in launching this innovative, UK first pack,” said Ann Scott, at Grandma Wild’s.

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