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Saturday, April 13, 2024

Fully baked and frozen pita sticks launched by bakery

151016 NinaBakery1A new type of savoury pita stick, which comes in two flavours, is being introduced at Cologne’s Anuga ‘Taste The Future’ Food Fair by Nina Bakery, a leading producer of artisanal pita breads for the restaurant and catering industries.

Crispy on the outside and fluffy on the inside the Pita Sticks are stone oven baked and frozen and come in Wheat Za’atar and whole wheat flavours. Za’atar is a traditional mix of Middle Eastern herbs including wild thyme, sumac and sea salt. “Slow baked, our Pita Sticks offer a new and subtle taste sensation which will allow caterers to differentiate their offerings,” said Nina Bakery’s CEO, Pierre Nehmeh.

Fresh from a major success at London’s lunch! fair in September, Nina Bakery believes its new Pita Sticks will be an instant hit with Germany’s cosmopolitan caterers.

Nina Bakery’s traditional pitas are made the artisanal way from the finest, completely additive free, pure ingredients. Slowly baked to perfection, Nina Bakery pitas, which come in a range of sizes are airy, fluffy and moist but also sufficiently firm so they do not tear. The pitas are made with the minimum quantities of yeast and no added sugar or fat. The pitas are clean label: no preservatives and no improvers (E numbers) are used. Nina’s pitas have the great taste and smell of freshly baked bread as soon as they are warmed up.

151016 NinaBakery2Nina Bakery is a family business which has been operating for 80 years, distributes from the Netherlands from where it supplies customers across Europe. Its range of pita bread varies from the bite-size, 6 cm, 18 gram, cocktail, to the 18cm, 200 gram, XL Nina pita, and comes in a variety of shapes. It is supplied to the trade frozen with an 18 month shelf life.

“Today there are many quickly produced products which just don’t taste the same as the traditionally baked. That’s why we have gone back to traditional methods, to slow food. The taste is just so much better,” Nehmeh said.


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