Foilco, suppliers of the world’s widest range of stamping foil shades and finishes to the print industry, have teamed up with Chaos (a world leader of visualization and computer graphics) and Where Giant’s Roam (a virtual photographer and 3D rendering studio) to announce a genuine game changing innovation within their industry.
Working alongside both partners, Foilco have successfully digitised over 270 of their foil catalogue in true likeness, which are all now accessible through the Chaos Scans Material Library – a digital materials hub which is available to artists and rendering studios.
Jaime Evans, Marketing Manager, said: “For the first time ever, the Chaos Scans technology has allowed Foilco to digitise its foil ranges as useable material files that will allow digital artists and 3D visualisation teams to drag and drop decorative foils straight into projects for rendering including mock-ups, CGI, animations and AR/VR applications, creating an instant foil surface or layer with realistic light reactive appearances.”
He added: “With the support of Where Giants Roam, we have been able to fully realise the potential of bringing these two mediums together and ensure that what you’re looking at on your screen, is a true representation of the foil you would see in person.”
Before now, it had always been a challenge to demonstrate the value of foil to clients during the design stage. This new technology will allow designers to apply real world foil effects to their designs, showcasing to clients the value foil brings to their packaging.
Brands and clients will also have the opportunity to see a wide array of different foil choices on packaging concepts, without the need for costly physical mock-ups and reducing a project’s total carbon footprint and material wastage. Being able to see photorealistic visuals of a product before it goes to print, will in the long run, save time and ultimately, money during the development stages of a new packaging project.
The foils scans also give creatives and graphic designers the freedom to be more experimental and expressive in their foil considerations, meaning more (aesthetic) risks will be tried and taken, creating more unique and standout packaging designs. It will offer more power and encouragement to the collective buy-in and improve a project’s efficiency, from early concept development to the final print production.
“The creation of these amazing digital assets provides a fantastic future resource for all visualisation firms around the world to ensure photorealism in computer generated imagery,” said Rhiannon Porter, Managing Director at Where Giants Roam.
More information about the project, as well as all foil visuals, can now be found on Foilco’s website. All Foilco’s foils are made exclusively for them, so physical samples, swatches and prints should be requested via the company’s website.
