Bavaria, one of the last global independent family breweries is re-launching its alcohol and alcohol-free versions to the UK market in a bid to reach out to new consumers and reposition the brand. With a multi-million pound turnover, Bavaria is a high quality product brewed using natural mineral water from deep below the old Swinkels family farm. All of the Bavaria beer imported into the UK is still produced at the Lieshout brewery, where the Swinkels family have been brewing since 1719. The relaunch will be supported by social media, digital, PR, retail and on-trade campaigns. Bavaria is represented in more than 120 countries. The brewing method used for its alcohol-free beer products is still unique in brewing circles.
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