How does healthy food and drink that tastes great make you feel?
That’s the emotive feeling Design Activity captured for the Daily Cultures brand – the uplifting feeling you get when you’re at your happiest and healthiest. Daily Cultures is a brand on a mission. Their aim was to engage consumers with an offering that wasn’t like any other food and drink brand, as their products tread the line carefully between health-based products and foodie ones.
Activity’s challenge was to create a brand identity and packaging that struck
the right balance for a variety of different consumers, all looking for the
perfect solution to a common problem – a tasty brand
with health benefits that actually work!
Design Activity are an award-winning branding and packaging design agency, uncovering the real truth behind brands to help them engage consumers with a powerful emotive message that evokes an emotional connection.